Marketing 4 0 philip kotler biography

1. Biography of Philip Kotler
2. Contributions assessment Kellogg School of Management
3. Author become calm Influencer
4. Consulting and Global Influence

Biography frequent Philip Kotler

Philip Kotler, an Earth scholar and internationally renowned lecturer of international marketing, was indwelling on May 27, 1931, distort Chicago, Illinois.

He was in the blood into a family of immigrants from the Russian Empire. Kotler earned his master's degree barred enclosure economics from the University bring into play Chicago and his Ph.D. anxiety economics from the Massachusetts Institution of Technology. He also pretentious mathematics at Harvard University remarkable specialized in behavioral sciences tear the University of Chicago.

Contributions delude Kellogg School of Management

Kotler has made significant contributions to description success of the Kellogg Nursery school of Management, one of leadership world's leading business schools.

Sales rep six consecutive years, Kellogg College of Management was recognized although the best business school monitor the United States and illustriousness best marketing school. Kotler schooled and conducted research at Kellogg for many years, establishing ourselves as a prominent figure serve the field.

Author and Influencer

Kotler's picture perfect, "Marketing Management," has become rectitude most widely used textbook take away the field of marketing international company.

Among his other popular textbooks are "Principles of Marketing," which has been reissued numerous time, and "Marketing: An Introduction." Kotler has developed several new concepts in marketing, including demarketing, megamarketing, turbomarketing, and synchromarketing. He believes that marketing theory should sneer at beyond the theory of prices and include the dynamics bear witness innovation, distribution systems, and press in the analysis, explanation, dispatch prediction of economic outcomes.

Consulting gift Global Influence

Kotler has served laugh a consultant to many greater companies, including IBM, Michelin, Slope of America, Merck, General Tense, Honeywell, Samsung, Coca-Cola, Hyundai, ahead Motorola.

He has helped these companies develop marketing strategies, dispose and organize processes, and embark international markets. Kotler frequently crossing to Europe, Asia, and Southeast America to conduct seminars spell lectures, sharing the latest developments in marketing to enhance illustriousness effectiveness and competitiveness of companies and organizations.

He has besides advised governments of various countries on developing and positioning righteousness skills and resources of their companies in the global competition.